Advertising Design

What is advertising design? It’s the intersection of marketing and design. It refers to the visual artwork created specifically for advertisements (or, simply, “ads”). Ad design, which is usually used synonymously with graphic design advertising, differs in the fact that its sole purpose is to sell products and services.

VUMERITY “I’m Still Me” Campaign

Created concept, branding, visual identity, print, style guide, TV, digital, social media, patient starter kits, and HCP for the “I’m Still Me” campaign for blockbuster therapeutic treating Multiple Sclerosis. Directed on-site TV and photo shoots and managed all post-production. Client-facing role, presenting the pitch, and all subsequent concepts and finished materials. Leveraged data-driven insights to create narratives that drive engagement and action.

TYSABRI “Animal In Me” Campaign

Concepted, created and pitched winning campaign – “Animal in Me” – subsequently managing all creation and production for print, digital, social, email, patient kits, HCP materials. Created brand style guide. Managed all production and post-production, supervising and working with directors and photographers. Approved all casting and locations.

IMFINZI “I’m In” Campaign

Created Typography and MOA Video Used Across IMFINZI (AstraZeneca) Campaign: Hired and worked with outside illustrator and animators to produce brand defining videos. Additionally, created patient brochures and print materials.

Xtandi “Strike Now” Campaign

Created typography and iconography (including an Icon Library) that was used across all media for winning new business pitch and all subsequent work. Created print ads, patient brochures, patient kits, web banners, emails, social, and HCP, presenting to client.

Entyvio Patient Travel Guide

Designed and illustrated a travel guide to help patients prepare for treatment and holiday travel.